Saudi Arabia Online Car Buying Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Growth Rate: 9.20% (2025-2033)
Saudi Arabia's online car buying market is rapidly growing due to increasing internet penetration and demand for convenience. Platforms like Syarah and Haraj are transforming traditional car sales into digital experiences. According to the latest report by IMARC Group, The Saudi Arabia online car buying market size reached USD 3.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.7 Billion by 2033, exhibiting a growth rate (CAGR) of 9.20% during 2025-2033.
Saudi Arabia Online Car Buying Trends and Drivers:
Over the last few years, more consumers in Saudi Arabia have changed their behavior and are buying cars online. An online platform or app can conveniently allow a user to search, compare models, read reviews, and apply for financing from their couch. Digital platforms are becoming very appealing to consumers leaving traditional dealerships as competition among car dealers increases, especially younger consumers who are becoming more mobile-app, and e- commerce oriented. Also, more traditional dealerships are also bringing e-commerce options online, and this naturally increases demand, as they want to compete for this digital retail market.
The pandemic helped also accelerate the shift towards digital and online. Consumers and businesses turned to contactless solutions as a quality and safety measure, and many buyers did not want to visit any traditional dealership, and many dealers had to make contactless solutions, such as virtual showrooms and online booking, available to buyers. It's now understood as a permanent change in buying habits. And, trust in online purchases continues to grow and you can see there is a greater level of comfort for consumers when making high value purchases of cars, directly, through digital platforms, rather than traditional, even in person. The trend suggests this evolution toward a more digitized automotive retail environment is not going to reverse in the Kingdom.
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Saudi Arabia Online Car Buying Industry Segmentation:
The report has segmented the market into the following categories:
Vehicle Type Insights:
Hatchback
Sedan
SUV
Others
Propulsion Type Insights:
Petrol
Diesel
Others
Category Insights:
Pre-Owned Vehicle
New Vehicle
Regional Insights:
Northern and Central Region
Western Region
Eastern Region
Southern Region
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
· Market Performance (2019-2024)
· Market Outlook (2025-2033)
· COVID-19 Impact on the Market
· Porter’s Five Forces Analysis
· Strategic Recommendations
· Historical, Current and Future Market Trends
· Market Drivers and Success Factors
· SWOT Analysis
· Structure of the Market
· Value Chain Analysis
· Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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